Uniga Malang Dorong Peningkatan Daya Saing UMKM Kota Batu melalui Penelitian Skema Terapan

Diposting oleh : Asdos 2021
pada tanggal : Juli 22, 2025

Penulis : Wirayudha

Editor : Irfani

Universitas Gajayana (Uniga) Malang terus menunjukkan komitmennya dalam mendukung pengembangan masyarakat melalui riset aplikatif. Salah satu tim dosen berhasil meraih pendanaan nasional dari Kementerian Pendidikan Tinggi Riset dan Teknologi (Kemendiktisaintek) untuk melaksanakan penelitian skema terapan yang berfokus pada peningkatan daya saing UMKM di Kota Batu.

Penelitian ini diawali dengan pelaksanaan preriset atau riset pendahuluan sebagai dasar penyusunan proposal. Berdasarkan hasil riset awal tersebut, tim peneliti mengajukan judul “Model Peningkatan Daya Saing Berbasis Produk Lokal pada UMKM dengan Pendekatan OVOP (One Village One Product) di Industri Kreatif UKM Kota Batu”, yang kemudian dinyatakan lolos dalam seleksi proposal melalui aplikasi BIMA Kemendiktisaintek.

Dalam pelaksanaannya, penelitian ini melibatkan kerja sama dengan Dinas Koperasi, Perindustrian, dan Perdagangan (Diskoperindag) Kota Batu, khususnya dengan PLUT (Pusat Layanan Usaha Terpadu) Kota Batu. Ketua PLUT, Bapak Yosi, menyambut baik kegiatan ini dan berharap hasil penelitian dapat menjadi dokumen strategis dalam pengembangan UMKM di wilayah tersebut.

“Penelitian ini tidak hanya menghasilkan luaran dalam bentuk publikasi internasional bereputasi, tetapi juga menghasilkan kebijakan dan studi kelayakan bisnis yang bermanfaat langsung bagi masyarakat dan pelaku usaha,” ujar ketua tim peneliti Prof. Ernani Hadiyati, S.E., M.S.

Salah satu objek yang diteliti adalah produk lokal unggulan kripik apel “Selecta Fruit Crispy”, yang menjadi bagian dari studi kelayakan bisnis. Penelitian ini juga melibatkan mahasiswa sebagai bagian dari implementasi program Kampus Berdampak, meskipun di luar skema MBKM resmi.

Melalui kegiatan ini, Uniga Malang berharap dapat memberikan kontribusi nyata bagi masyarakat, khususnya pelaku UMKM di Kota Batu, serta memperkuat kolaborasi antara institusi pendidikan tinggi dengan pemerintah daerah melalui riset yang aplikatif dan solutif.

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